BAB 1 : Konsep Dasar Pemasaran Fesyen
BAB 2 : Analisis SWOT dan Visi Mis
BAB 3 : Target Market dan Segmentation
BAB 4 : Size Market and Market Environment
BAB 5 : Marketing Mix (Product and Price)
BAB 6 : Marketing Mix (Place and Promotion)
BAB 7 : Marketing Research (Riset Pasar)
BAB 8 : Fashion Distribution
BAB 9 : Fashion Communication
BAB 10 : Fashion Advertising
BAB 11 : Label. Logo, Brand and Packaging
BAB 12 : Industri Fashion and Entertainmen
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